It comes as no surprise that air travel is taking a hit in the wake of the financial crisis - many companies have immediately imposed a travel ban. A few weeks ago I noticed this when travelling on the normally ultra popular Singapore - Shanghai route, and the plane was only half full.
I was reading this morning about the success of budget airlines in Asia increasing their bookings from business travellers - those non-bankers who are still allowed to travel. Jetstar in particular offering budget travel, with one additional flight time change for no fee - a nice offer for business travellers monitoring costs but still wanting flexibility.
It's great to see that good consumer insight is one thing that can shine through and make a real business difference in the current times.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment